About Us

Company Overview
Celltronics Pvt. Ltd is one of the leading electronics distributors in Sri Lanka that has grown from strength to strength since its establishment.
Incorporated in 2003, the company started with humble beginnings but with sound knowledge on the mobile phone sphere and strong leadership skills, Celltronics today is recognised as a strong competitor in the electronics market, having started with offering mobile phones, and later accessories.
Celltronics is a licenced importer and distributor of electronics and has a plethora of offerings in its portfolio.
While in its product range are top brands, Celltronics keeps abreast with new technological developments and strives to introduce the same to the local market at its earliest.
With the objective of making technology accessible to as many as possible, Celltronics makes available its products at affordable rates, ensuring a greater proportion of the population can reap the benefits of the latest technology available.
A key priority for Celltronics is the affordability factor, and the same is achieved without compromising quality. All imported products are of the highest standard.
To ensure its business is in line with the current times, Celltronics continues to invest time and resources to conceptualise ways in which it can provide the very best, latest technology, for the right price.

To offer customers electronics products of the highest quality. To focus on personalised service to our customers by offering convenience and rapid service. To be a helping hand to customers in picking the product and service that best meet their needs. To make the latest technology affordable and accessible to our customers. Finally, to have strong vendor relationships with the product suppliers so we can meet customers’ demand for the newest innovation in cellular phone technology.

To be the No. 1 electronics distributor in Sri Lanka that has island-wide network, allowing greater access
To empower our customers by offering affordable and latest technology services and solutions

Core Values
• Quality
Offer our customers products and services that are of the highest quality and in no means compromise this key factor.
• Affordability
Make accessible the latest technology for the most affordable rates.
• Sustainability
Have in our product offering only those that are environmentally friendly, and those products that do no harm to the user, and the environment.
• Service
To offer our customers the best service and ensure they buy a product, not what we want to sell, but what fulfils their requirements.

The primary goal of Celltronics is to become established as the leading distributor of an array of high quality electronics products and services Sri Lanka.
To fulfil this endeavour, Celltronics crucial success factor will be to identify new and upcoming trends and integrate the same into the company’s operations, respond quickly to technological changes, bring the same to the local market early, and provide services of the highest quality to customers.
Furthermore, factors also include in investing time and money to expand our service boundary, explore speciality markets and stay ahead of the technology curve.

Overall objective
• Provide excellent customer service
• Grow and maintain a referral network of customers
• Respond rapidly to customer problems with product or plan
• Make available in Sri Lanka the latest technology no sooner it is released
Business Objective:
• To have a double digit growth year-on-year
• Become established as the leading distributor of electronics
• Increase number of retail outlets
Financial Objectives
• To increase and sustain a positive revenue growth year-on-year
Marketing Objectives
• Increase marketing efforts
• Expand the market area
• Expand and extend marketing reach
• Increase brand recognition

• Chief Executive Officer/ Director: Rizwan Rafeek
• Non-Executive Director: Aysha Rizwan
• Manager: Dilshan

Employee base
Celltronics has a total employee base of 9 persons in addition to its management. The breakdown is as follows:
• Colombo showroom consists of a manager, two sales executive, and an after sales executive.
• Kandy branch consists of a branch manager and a sales executive.
• Jaffna branch consists of a branch manager, sales executive and a logistics executive.

Celltronics currently operates three branches. Its flagship store is located in Colombo, while its other two branches are in Jaffna and Kandy.

Product overview
Celltronics has in its portfolio an array of products that include mobile phone, accessories, tabs and cameras.
Brands in its portfolio
Cat phone
Nothing phone

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